Atira is a Munich-based AI company building a multi-agent sales engineering platform for industrial manufacturers. Its agents extract requirements from RFQs, tenders and specifications, flag red flags, check norms and standards, configure solutions via CPQ, and generate technical and commercial documentation. The platform connects to a manufacturer's CRM, ERP and CPQ systems and builds a knowledge base from historic projects.

Atira says it launched commercially in 2025 and has signed more than 15 enterprise customers, including ABB E-Mobility, CHIRON Group, REMA TIP TOP and ROBEL, reporting cuts in ask-to-bid times of up to 80%. The company states it is ISO 27001 certified, GDPR compliant and does not use customer data for model training.

In September 2026 Atira announced a $15M seed round led by Accel, which together with a previously unannounced $2.5M pre-seed brings total funding to $17.5M. Industrial sales engineering is estimated by Atira to represent more than $128 billion in annual labor spend globally.